businesses can thrive in tough an economic crisis...

"Single letter rakes in thousands
of dollars in government grants
to rescue monkeys
from laboratory experiments..."

Copywriter and marketer now uses 
this skill to rescue businesses

Push through the tough times with persuasive copywriting and strategic marketing that delivers results--no matter the product or service.

Dear Savvy Business Owner,

You've landed here because you desperately need something that works--well-crafted, clear copywriting and focused marketing to clobber your competition. We both know how hard it is to get a new business up and running or a stalled business booming, or donations for a non-profit rolling in your doors.

Sometimes a total "do over" is the only way to go; sometimes it's a just a tweak in your marketing or copywriting that gets your business kicked into 5th gear. But what if you just don't have time, or can't quite hit that sweet spot to get the money you need?
If this sounds familiar don't worry, there is help and hope right here.

About the quote above, yes it's true. Our Professor hand delivered a 6-page letter I wrote to our Congressman, which produced a grant from NIH within 48 hours. This action saved 70 monkeys in our primate behavior study from sale to medical laboratories-during an economic recession.

Perhaps you need action like this:

No matter what your specific needs are, expert copywriting and marketing doesn't hold you back--it propels you toward your future, to success.

Your message must sing to your prospects' heart, and
deliver a knockout punch to the competition.

This is selling to human nature. It's powerful. It's persuasive. It involves no gimmicks, hype, or distortion of truth.

For your experience, this translates as a passion for your product, love of humankind, and the desire to give the best to your customers.

The emotional experience of previous forays into the non-profit sector, the study of primate behavior plus hands-on nursing gave me a unique perspective in sales and marketing. Though perhaps not in the usual sense.

You see in nursing I had to persuade people to dramatically change their life styles--this is not an easy "sell". All well and good you say, but what does that mean to you?

Appealing to human nature sells product.

Behavioral marketing paired with targeted markets is a "dynamic duo" of sales production. Creating excitement and hitting emotional hot buttons brings home the bacon, literally.

You don’t have to jump through hoops or waste your marketing dollars to get the results you need. You just need the right words at the right time and the right prospect to sell your product.

You see...The basic premise of copywriting and marketing is this--
a confused mind never buys!

If the message isn't clear, your customers won't know what to do. Many business owners believe marketing doesn't work. They'll send a rambling letter or a cookie-cutter postcard to any group of people. They think it's enough to get their message heard and acted on.

It won't. It doesn't. It never will.

Worse, many spend thousands per year on radio, TV, print ads or direct mail no results to show for it. Some give up and suffer as their dreams die.

Maybe you own a brick and mortar business selling products or you're rolling out a new product, trying to sell thousands of new "widgets". Perhaps you hired a Webmaster--but you're not quite sure how to market your product, or what your new website's going to do for you. 

You spend a big wad of cash marketing your new product and nothing happens...
What on earth could be wrong? 

Casting too wide a net just slows the boat down and all you catch is bottom feeders.

If you're not getting direct results in product sales, your marketing misses the sweet spot.

"Marketing" isn't the problem.

The problem is multi-faceted. Marketing isn't a one-time event; it's an on-going and evolving process. Badly written materials, message burnout, a fuzzy target market, and more contribute to lost sales.

We filter these ads out without a second thought. This innate filter is a business killer. But you can break through this filter and get results like this:

But how do you break through this filter to get your message into people's minds and hearts?

Simple.

First, you must have a dynamite product or service.

Then...excite them with an emotionally charged message, credibility, and honest passion. Insert a little intrigue, and you're good to go.

That's the good news. But there is bad news too...

You have 3 to 7 seconds to grab attention
- every time
- or lose the sale.

That's all the time you've got to broadcast a message your website visitor can latch onto.

But that's hype-y, isn't it?

Nope!

Welcome to No Hype copywriting and marketing.

There's plenty of hype out there, and sometimes it works...but persuasive writing snags attention then slides into your prospect's mind, awakens their emotions, pulls them into the marketing funnel, and ultimately leads to...
massive profits for you.

Imagine what that can mean to your company, your business, or your non-profit.

You won't be the one:

--spending hours or days figuring out what to say in your marketing pieces
--wasting your precious time testing marketing strategies
--turning away those in need due to lack of funds
--wondering  why your shiny new website isn't producing results
--worrying yourself bald with ads that won't get noticed
--firing your staff for mishandling inquiries
--watching your bank account circle the drain while bills pile higher than 
   your eyeballs

You will be the one:

--deciding where to spend your profits
--hiring more staff, or buying a larger building to accommodate growth
--developing donor events or new products
--rewarding your staff for a job well done
--dazzling customers who are clamoring to buy from you--or donate to your non-profit
--spending your time as you like - (insert your dream here, please)
--keeping up with the increasing demand for your services or product

Less stress-more profit. A dream come true.

How much is your time worth? Would you rather spend hours agonizing over what to say in your advertising...throw it "out there" and hope it works?

How about the pleasant alternative of letting a professional freelance copywriter handle those writing and marketing problems for you, freeing you to accomplish your goals.
But there's something you need to know...

You must qualify to be my client...

Allow me to explain. Sometimes copywriter and client aren't a good fit. If we're not a good fit, I'll let you know, and refer you to another copywriter.

I select my clients. I don't work just because there's work out there. And I never accept a rush job.

You see it's about quality and results. Superb writing takes time, as does a solid marketing plan. We're not talking years...but two to six weeks depending on the project.
It's simple and easy. Simply click here and fill out the form. Once I've reviewed your information I'll contact you and we'll set an appointment for a telephone consultation.

Some of the products I love to write for include:

--Catalog descriptions for multiple products (I love catalogs!)
--Alternative health and medical devices (Really fun stuff.)
--Tools (I love tools!)
--Home products and furnishings (Cool stuff.)
--Cooking utensils  (You got me, I'm no chef, but I love tools.)
--Chocolate (I love chocolate!)
--Computer Software (Don't get me started, I'll never shut up.) 
--Non-profits (Tell me your story, and you'll have more donations than you can shake a stick at.)  

I do write for other categories, so drop me a line if yours isn't listed above.

Drop me E-mail and tell me your dream for your business. Then we'll set up a convenient time to talk, businessperson to businessperson, and discuss your marketing and writing needs. Your consultation includes a marketing assessment delivered to your email--no charge.

And there's more. If you're not delighted with your copy, I'll revise it within 30 days at my expense, and with a 30-day money-back guarantee. The risk is on me, and you can't lose.
Don’t be manhandled like an old rag doll when your business can thrive. Contact me and we’ll turn your business into a well-oiled money making machine.

There's no risk, no worry, and most important, no stress. So stop imagining and start enjoying the difference in your bottom line.

Expecting Your Success,

 
Chris Landrum
Critical Mass Copy, LLC
509.539.9865 Pacific Time
222705 E. Donelson Rd.
Kennewick, WA


P.S. If you want to know a little "secret" to increase your return on investment and your sales or donations, I'll send you this little gem at no charge.

P.P.S. Don't forget, your satisfaction is guaranteed. If necessary, a revision within 30 days and a 30-day money-back guarantee.

P.P.P.S. If your website isn't pulling in enough sales or donations--email me and get your no-obligation-no-funny-stuff 10-point website analysis.

Oops! I lied!

This analysis goes far beyond a dinky 10-points. It's comprehensive. You'll get far more than you expect. And like others, you'll probably send me “WOW!" E-mail. But with this offer comes a disclaimer...

CAUTION: NOT FOR The Weak-Kneed!

When I analyze your website, you'll know it. I'll tell you what you need to know-- but perhaps not what you want to hear.

Why? I don't pull my punches. Your business is important to me. I want you to succeed beyond your wildest imaginings. And to do that, I'll be brutally honest with you. I might tear through your website, but you'll get hundreds of suggestions for improvement.

Why would I spend that much time with this offer?

Because we all need a little help now and then.

So jump on it! Get your personalized website analysis today. Simply E-mail me today, include your URL and I'll respond within 48-hours. Or fill out the consultation form here.

The sooner we partner up and start, the faster you'll reach critical mass in your business.
 
Consultation
What My Clients Say
About
Samples

E-Mail Chris

© Critical Mass Copy 2008, all rights reserved